Nothing is more important than keeping one’s word. It doesn’t matter if it’s in business, sport or even just day-to-day stuff; your word elevates you from a hairy bag of water to something of value.

In 1860, the men of Pike County, Missouri set the standard for keeping your word. Due to a lost bet, one of the men grew a beard of astonishing length. As uncomfortable as his fantastic follicles were, he never waivered. It wasn't long before others followed suit, but none were as majestic or long as the 12-foot beard. It's because of this history that we understand the weight of making a promise to distill a good whiskey. We swear that this smooth whiskey is perfect for fishing trips, BBQs, camping and even spelunking. And here in Missouri, we always keep our word.